Turkish mills should avoid sudden price changes to retain market share, sources say

Turkish flat steel producers need to avoid sudden price changes if they want to keep their share of the domestic and export markets, sources told Fastmarkets on Wednesday November 10.

"The producers increase their prices sharply when demand improves in any region, but such increases are not accepted by buyers," an executive with a Turkish steel producer said. "Then producers start giving discounts, which creates a lack of confidence among buyers."
An executive with another Turkish steel producer believed that price increases reflected the recent energy cost increases.
"The postponed demand after the onset of the Covid-19 pandemic still continues, and current supply levels are not enough for the current demand," the second executive said.
"[But] the steel market is ruled by global dynamics, and no producer can change a price without following global trends," the first executive said.

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