Frederick Goldman Hires Head for Independents

By Rapaport News / November 18, 2020 / www.diamonds.net / Article Link

RAPAPORT... Frederick Goldman has appointed Lauren Calmas as general manager of the independent-jeweler channel of its business. Calmas will be responsible for growing the newly created business-to-business (B2B) division for small e-commerce sellers, Frederick Goldman said Monday. She will also be in charge of creating the go-to-market strategy and all marketing and sales activity in the independents channel.Most recently cofounder and chief marketing officer of luxury watch e-commerce platform Troverie, Calmas has also held executive roles at Geneva Watch Group and Movado Group."Lauren brings a vast amount of experience and will be a key driver as we look to root deeper within our accounts," said Frederick Goldman CEO Jonathan Goldman. "One of our top priorities is to ensure that we offer our independent-jeweler partners the very best in terms of service, product and marketing services.Adding Lauren to the team will allow us to further enhance our go-to-market strategy, and significantly enhance the value we provide to FGI's [Frederick Goldman, Inc.] retail customers."Calmas will report directly to Jonathan Goldman.Image: Lauren Calmas. (Frederick Goldman)

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