De Beers Opens Forevermark Boutique in India

RAPAPORT... Forevermark, in collaboration with retailer Indian Gem &Jewellery Creation, has opened a boutique in India that will exclusively featurestones from the De Beers-owned brand. "This is the first exclusive store that Forevermark hasopened in east India, and we could not be happier to have done that with IndianGem & Jewellery Creation, which shares similar values and provides fashion-forwardjewelry to its consumers," said Sachin Jain, president of Forevermark India. The store, located in Kolkata, is the second ofits kind in the world, and will sell diamond jewelry and loose stones. The new location will feature several collections, includinga variety of diamond jewelry designed for men. The boutique also has a black-room enclosure where a12-carat diamond is on display to demonstrate light performance. Indian actress Karisma Kapoor (pictured, center) helped inaugurate the event.